How To Achieve The Perfect California Apparel Photography

By Shirley Campbell


If you want to gain a competitive edge in the online e-commerce platform, sometimes you have to post high-quality pictures of your products. People like beautiful things. Therefore, as a business person, you should take advantage of that fact and show your audience the perfect images of your products. E-commerce may mean you are spending more to market your products. If that is the case, then you should not risk too much by posting armature images online. Most consumers have extra keen eyes that can differentiate between a low-quality garments from a high-quality dress. Here are tips on how to achieve the perfect California apparel photography.

The products require thorough preparations before the picture taking process. You must examine the product from the bottom up, and inside out. You need to see if there are creases or fold that can make it look less attractive. Iron or steam it if necessary. If there is any tag or sticker on it, do not hesitate to remove it.

If possible, create your studio. Creating your photo studio is not as complicated as it may sound. With just a few items, you can build a proper studio from just about any room. All you need is enough space to set up a camera on a tripod, a seamless white paper, natural light and duct tape. You can choose to spend more and acquire a few more pieces of vital equipment.

Choose an excellent backdrop for better results. You should know better not to choose anything other than a white or light grey backdrop. These two type of contexts will help prevent any distractions and ensure that you capture product colors just like you should. You should go for seamless rolls of white papers because they are cheap, perfectly suited, and readily available.

You need a reliable camera. The kind of camera you buy for the job can also determine the level of success you will achieve. Though the camera alone cannot resolve your success, it is a vital part of the clothes picture taking.

The room should be adequately lighted. There are many sources of lighting that you can use. You can benefit from the natural light because it is free, though it is not enough. If the room has access to sunlight through the windows, it will save you a lot of lighting expense. However, that alone is not enough. Your studio must have other lighting means.

Consider where to position the product for a brighter, more vibrant photo shoot. When you are using sunlight that is coming in through the window, it is better to place the clothes next to the window. That is where it will get even, direct light. To manually expose your image correctly, you should know how to use your camera's light meter.

The clothes will look better on a model or a mannequin. Taking pictures of your garments on a model or a mannequin is better because it demonstrates shape and fit better. Likewise, they help the customers to visualize themselves wearing the clothes. Take your time to style the outfits on the model or mannequin. The garment should neither look too big nor too small.




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